According to leading thinkers like Henry Mintzberger, strategy can be intended or can emerge over time “as a pattern in a stream of decisions”. We believe that both is crucial for real success: A smart planning of goals and needed resources brings clarity and transparency. The immediate implementation allows a quick piloting and assumption-testing in a live environment.
Due to our entrepreneurial background, we support the organization to switch constantly through the two phases in an iterative way. To quote Eisenhower:
Plans are nothing. Planning is everything.”